BlueBet Bookmaker Review

BlueBet is the creation of Michael Sullivan. If that name has a familiar ring to it, it is because Sullivan used to be the CEO of William Hill Australia. Join BlueBet Today

His roots in the online wagering industry trace back almost to the turn of the century, as he led Sportingbet at one time and Centrebet as well.

His goal with BlueBet was to attack the dominance of the bookmakers based in the U.K. His concept was that those bookies were cold and impersonal and that many Australian punters would enjoy a more personalised experience and good service regardless of the stakes wagered.

BlueBet Review

While most of the domestic operations, regardless of whether they are Australian-owned or overseas, are overseen by the Northern Territory, BlueBet is licensed and regulated by the government of NSW. In South Australia, BlueBet adheres to the South Australian Gambling Codes of Practice.

BlueBet launched in late 2015 and has received the endorsements of several major Australian sports leagues. Join BlueBet Today

Wagering Software

Punters accustomed to the three-column arrangement used by the majority of online bookies will feel right at home when on the BlueBet website.

The primary landing page at is simple, with sections of the page devoted to Today’s Racing and Popular Markets, which offers selections for NRL, AFL, NBA, Super Rugby and English Premier League. Those choices would obviously change with the respective seasons.

There is also a section for filling out a quick multi.

The website is not flashy, which is a good thing in our eyes. We found it easy to use and felt that we would primarily use the panel at the top of the left column to quickly finds sports and racing markets.

BlueBet New Zealand


BlueBet has mobile apps for Android and Apple operating systems.

We ourselves favour mobile websites over apps, as we are Androiders and the Google Play store does not offer gambling apps. We visited the mobile and were gladdened to see one of the first things was instructions for downloading and installing the Android app, which was a major convenience for app users.

The mobile website itself closely resembles what we saw on our desktops and was easy to use, particularly when we rotated or phone screen to a landscape orientation. Racing was at the top. A little bit of down scrolling took us to Popular Markets. A menu icon at the top left opened the menu for all the other offerings. Another logo on the right side of the screen opened the bet slip. Tapping a market took us the quotes in mere seconds.

We have to give high marks to BlueBet’s wagering software. A novice punter or novice computer/mobile user could register, fund and enter bets with ease.

Odds and Markets Comparison

We randomly chose an EPL fixture, a racing future and an AFL game to compare the odds and markets for BlueBet against Neds and Ladbrokes. Join BlueBet Today

For the upcoming EPL match between Fulham and Manchester City, BlueBet had Fulham at $15 and Man at $1.14, with 34 markets. Neds had it $14 Fulham, $1.15 Man, with 248 markets. Ladbrokes quoted $17 Fulham/$1.14 Man with 170 markets. All three bookies had the draw at $8.

For our racing future, we took the Group 1 T J Smith Stakes at Randwick in early April. The All In market with BlueBet has the favourite Osbourne Bulls listed at $5. Neds had the horse on the second line at $6, while Ladbrokes had Osbourne Bulls and Trapeze Artist on the top line, both at $6.

For the AFL, we chose the Richmond – Collingwood Round 2 game.

All three had identical quotes, $1.80 Richmond, $2 Collingwood. All three had Richmond favoured by 2.5-points.

BlueBet had 15 markets, Neds 175 and Ladbrokes 177.

We could delve into a philosophical discussion about how many angels can fit on the head of a pin or how many markets are necessary for one sports fixture, but we will leave you to form your own conclusions.

BlueBet New Zealand


Sign-up bonuses are on life support at this time. Even when they were not, 98 percent of the population was excluded due to state of residency restrictions. For years, we have been saying that this was the worst possible criterion for selection a bookmaker.

BlueBet does offer Odds Boost for Racing and Greyhounds. They offer Best Tote/SP on all Australian Thoroughbred races. They also offer weekly promotions on racing and sports that vary according to time of year.


BlueBet has a $10 minimum to establish an account, but beyond that, there is no minimum bet figure. Other sources gave the minimum online bet as $1 and telephone bets required $50, but they did permit that $50 to be spread across any number of bets.

In short, BlueBet is similar to all the others in that if minimum deposits and minimum bets are an area of concern, you probably have other financial considerations that take precedence over punting.

BlueBet accepts deposits via BPay, POLi, MasterCard and Visa. They will accept cheques, money orders and overseas drafts issued in Australian dollars. They accept cash deposits at any NAB bank.

Customers using credit cards to fund, who want to collect winnings will have winnings deposited to their bank accounts. Clients who fund with another method will be paid by direct online transfer to their bank accounts via bank EFTs. Join BlueBet Today

Customer Service

BlueBet offers Live Chat service to enrolled clients. They can also be contacted via phone on separate numbers for racing, sports and general customer service. Their email address is [email protected] and they have domestic and international fax numbers.


BlueBet is one worth joining, provided you do not need hundreds of markets. The website is highly functional, but could benefit from a bit of a refresh to keep in contact with some of the other bookies.

The number of promotions is certainly adequate, as are the banking functions, minimum deposit and minimum bet figures.

It would be nice if they offered some live streaming. The presence of customer service phone numbers for sports and racing indicates to us that they support live in-play betting, but that feature was conspicuous for the lack of prominent mention on the website.

Being licensed and supervised by NSW adds a level of confidence.